Alberta non-profit launches coaching program to support small businesses recovering from COVID-19 pandemic

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The initiative, which will roll-out Sept. 8, will be funded by financial support from the Alberta government and the federal government’s Western Economic Diversification Canada department. Business Link received $250,000 from the provincial government for its business support programs and $100,000 from the federal government.

With these funds, Business Link will also launch peer-to-peer group sessions and an online toolkit. The remainder of the funding will be used to provide additional advisory support for small businesses and on marketing and awareness campaigns.

To be eligible for the coaching program, applicants must be based in Alberta and the business must have been established for at least one year. Unsuccessful applicants will be contacted by a Business Link strategist for further assistance of their business development.

Established in 1996, Business Link supports more than 11,000 small businesses and entrepreneurs in Alberta every year.

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